CompScape
Visual and participatory competitive analysis
CompScape lets you map the competitive landscape through the eyes of your participants. Define competitors and two evaluation axes, then collect individual positions. The dashboard shows aggregated perceptions with dispersion ellipses to identify convergences and ambiguities.
Try CompScapeHow it works
Configure matrix and competitors
Define the two evaluation axes (e.g. Price / Quality) and the list of competitors to position in the matrix.
Collect positions
Share the link with participants. Each person positions competitors in the matrix independently via drag & drop.
Explore the competitive map
The dashboard shows aggregated positions with dispersion ellipses for each competitor, highlighting convergences and ambiguities.
What you get
Aggregated competitive map
A 2×2 matrix showing each competitor's average position. Dispersion ellipses indicate the degree of agreement among participants.
Relative positioning
Identify clusters of similarly perceived competitors, market white spaces, and ambiguous positions with high dispersion.
Data for advanced analysis
Export all individual positions in CSV for statistical analysis, segmentation, or pre/post comparisons.
When to use it
Competitive analysis
Map how customers or industry experts perceive the positioning of key competitors on strategic dimensions.
Strategic positioning
Compare your brand's perception against competitors to identify differentiation opportunities and white spaces.
Participatory benchmarking
Collect multiple stakeholders' perception of the competitive landscape for data-driven strategic decisions.
Features
Customizable competitive matrix
Choose the two evaluation axes (e.g. Price/Quality, Innovation/Tradition) and the competitors to position.
Drag & drop positioning
Participants position competitors in the matrix with an intuitive and responsive interface.
Aggregated map with dispersion
Visualize average positions with ellipses showing the degree of agreement among participants.
Export and analysis
Download raw data in CSV for in-depth analysis or share the aggregated map with your team.